郭锡恩手稿
Sketch by Lyndon Neri

“你或许可以说，城市是居民的集体记忆，而记忆却是与物件和地点息息相关。城市是集体记忆的集合。集体记忆与城市集体相互作用，形成了城市的建筑与景观外貌。而随着越来越多新的人工建造加入这份记忆，城市也逐渐展现新貌。”

–  阿尔多·罗西

"One can say that the city itself is the collective memory of its people, and like memory it is associated with objects and places. The city is the locus of the collective memory. This relationship between the locus and the citizenry then becomes the city’s predominant image, both of architecture and of landscape, and as certain artifacts become part of its memory, new ones emerge."

–Aldo Rossi

Piaget伯爵香港旗舰店立面

The storefront of Piaget Flagship Boutique

如恩为Piaget伯爵在香港广东道的新旗舰店进行了立面设计。该项目从九龙区深厚悠久的历史建筑背景中汲取精华，传递了Piaget伯爵对制表工艺的尊重与匠心追求。

Neri&Hu's design for Piaget's new storefront on Canton Road draws on the wealth of historic architecture in Kowloon, channeling the innate respect for craftsmanship integral to the watchmaking heritage.

蓝色釉面瓷砖与定制金属

Blue glazed ceramic tiles and customized metals

特别设计的釉面瓷砖之间晕染开的静谧蓝色，定制的金属和混凝土穿插其中，为立面增添了建筑感。材质间交织呼应，如同一件精致的乐器。

Bespoke ceramic tiles glazed in nuanced shades of bluelend the store its architectural presence, complemented by an array ofcustomized metals and concrete - all woven together like an exquisite instrument.

立面与入口

Storefront façade and entry

这座点缀了宝石般的城市纪念物，不仅实现了商业功能，更为居民带来了更多对城市纪念意义的期许。

The project celebrates the storefront as a jeweled urban monument and repurposes the commercial façade to bring a new monumental presence and civic potency.

匠心与传承

The monumental craft

该项目不仅希望传递Piaget伯爵对制表工艺的传承与创新追求，更希望响应九龙码头区的历史定位。

Neri&Hu approached the project with a desireto respond not only to Piaget's dedication to craftsmanship and innovation inthe field of chorography, but also to the site location itself. Situated in the historic wharf area of Kowloon, this district possesses a set of unique qualities.  

位于广东道的Piaget伯爵香港旗舰店
Piaget Flagship Boutique on Canton Road

这里曾连通九广铁路至大陆，是贸易和文化交流的中心枢纽。铜质材料的运用暗示了这片土地的工业历史；而从景德镇手工生产的瓷砖，则如同景德镇悠久的文化与制瓷历史一般，映射了这个文化交流枢纽的背景，也体现了品牌对工艺传统的传承。

Energized by the canton railway, which once linked to the mainland, it is a vibrant hub for trade and culture, andthis dynamic exchange is reflected in the material selections. The metal-work makes reference to the site’s industrial past, while the ceramic tiles aresourced from Jingdezhen, a place that has been producing porcelain for over 1,000 years.

产自景德镇的釉面瓷砖

Glazed ceramic tiles sourced from Jingdezhen

阿尔多·罗西（Aldo Rossi）在他的开创性著作《城市建筑学》（The Architecture of the City）中解释了记忆是如何附着于建造环境中的空间结构。随着时间的推移，部分原有结构逐渐被现代化的建造所取代，并重绘了城市的画布，而新建造物也逐渐成为城市集体记忆的一部分。

Aldo Rossi explained in his seminal work The Architecture of the City how memory attaches itself to spatial structures within the built environment. Through time these structures are replaced by modern artifacts which re-write upon the canvas of the city, and thus new artifacts become part of the collective memory of the city.

如恩定制的展示柜

Customized showcases by Neri&Hu

在很大程度上，广东道仍然是香港奢侈品零售的代名词。然而，随着品牌的不断更替及行业竞争，这里变得愈发嘈杂与浮躁。如恩使用纯手工悉心打磨的立面材料，凸显了材质本身的天然属性，为这条街道注入了一股平静与优雅之力。

In many ways, Canton Road is still synonymouswith luxury retail in Hong Kong; over decades, however, with a constant rotation of tenants and their endless competition for attention, it has become increasingly difficult to filter through the chaos. Neri&Hu introduces a calm and elegant presence to the storefront condition through the use of authentic crafted materials, whose natural qualities are highlighted by their placement and detailing.

细节 Details

定制的手工陶瓷瓷砖，以精心挑选的深蓝色上釉，镶嵌在铜质框架中。细节精美的材料交织在一起，将Piaget伯爵的品牌DNA注入其在广东道上的新居所中。
Custom-shaped handmade ceramic tiles, glazed in nuanced shades of deep blue, are framed in bronze. The combination of materials woven together in refined detail injects Piaget's DNA into its new home on Canton Road.

细节 Details

正如古时的市政纪念碑，该项目通过类似的方法强化了建筑最初的概念——城市文化、人类文明共同遗产与价值的象征。
Much like civic monuments of ancient times, this approach reinforces the notion of architecture as a cultural symbol for the city and a mirror to our shared heritage and values.

项目概况

地点：中国香港九龙尖沙咀广东道17号

完成时间：2023年 2月

业主：PIAGET伯爵

项目内容：建筑、产品设计   

主创建筑师：郭锡恩，胡如珊

主持协理：Lara de Pedro Ubierna

设计团队：陈仁扬，吉超，张微粒，Nicolas Fardet

建筑设计：如恩设计研究室

室内设计：Studioparisien

顾问

设计管理：雷怡设计有限公司

灯光：Voyons Voir Lighting Design

施工方

幕墙施工：联合建造有限公司

陶瓷：SEED 赛德艺术瓷材

钢施工：上海巨诺实业有限公司

木制品施工：京木国际有限公司

摄影：Kevin Mak

Project profile

Site Address: 17 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong

Date of Completion: February, 2023

Client: Piaget

Project Type: Architecture, Product design

Partners-in-charge: Lyndon Neri, Rossana Hu

Associate-in-charge: Lara de Pedro Ubierna

Design team: Ren Tan, Ji Chao, Weili Zhang, Nicolas Fardet

Architecture design: Neri&Hu Design and Research Office

Interior design: Studioparisien

Consultants

Design Management: Lui Design

Lighting: Voyons Voir Lighting Design

Contractors

Façade Contractor: United Engineering Ltd

Ceramic Construction: Jingdezhen seed new materials technology Co. Ltd

Steel Construction: Huge Promise Industry Co. Ltd Shanghai

Millwork Construction: Kingwood International Enterprises Ltd

Photographer: Kevin Mak

郭锡恩手稿
Sketch by Lyndon Neri

“你或许可以说，城市是居民的集体记忆，而记忆却是与物件和地点息息相关。城市是集体记忆的集合。集体记忆与城市集体相互作用，形成了城市的建筑与景观外貌。而随着越来越多新的人工建造加入这份记忆，城市也逐渐展现新貌。”

–  阿尔多·罗西

"One can say that the city itself is the collective memory of its people, and like memory it is associated with objects and places. The city is the locus of the collective memory. This relationship between the locus and the citizenry then becomes the city’s predominant image, both of architecture and of landscape, and as certain artifacts become part of its memory, new ones emerge."

–Aldo Rossi

Piaget伯爵香港旗舰店立面

The storefront of Piaget Flagship Boutique

如恩为Piaget伯爵在香港广东道的新旗舰店进行了立面设计。该项目从九龙区深厚悠久的历史建筑背景中汲取精华，传递了Piaget伯爵对制表工艺的尊重与匠心追求。

Neri&Hu's design for Piaget's new storefront on Canton Road draws on the wealth of historic architecture in Kowloon, channeling the innate respect for craftsmanship integral to the watchmaking heritage.

蓝色釉面瓷砖与定制金属

Blue glazed ceramic tiles and customized metals

特别设计的釉面瓷砖之间晕染开的静谧蓝色，定制的金属和混凝土穿插其中，为立面增添了建筑感。材质间交织呼应，如同一件精致的乐器。

Bespoke ceramic tiles glazed in nuanced shades of bluelend the store its architectural presence, complemented by an array ofcustomized metals and concrete - all woven together like an exquisite instrument.

立面与入口

Storefront façade and entry

这座点缀了宝石般的城市纪念物，不仅实现了商业功能，更为居民带来了更多对城市纪念意义的期许。

The project celebrates the storefront as a jeweled urban monument and repurposes the commercial façade to bring a new monumental presence and civic potency.

匠心与传承

The monumental craft

该项目不仅希望传递Piaget伯爵对制表工艺的传承与创新追求，更希望响应九龙码头区的历史定位。

Neri&Hu approached the project with a desireto respond not only to Piaget's dedication to craftsmanship and innovation inthe field of chorography, but also to the site location itself. Situated in the historic wharf area of Kowloon, this district possesses a set of unique qualities.  

位于广东道的Piaget伯爵香港旗舰店
Piaget Flagship Boutique on Canton Road

这里曾连通九广铁路至大陆，是贸易和文化交流的中心枢纽。铜质材料的运用暗示了这片土地的工业历史；而从景德镇手工生产的瓷砖，则如同景德镇悠久的文化与制瓷历史一般，映射了这个文化交流枢纽的背景，也体现了品牌对工艺传统的传承。

Energized by the canton railway, which once linked to the mainland, it is a vibrant hub for trade and culture, andthis dynamic exchange is reflected in the material selections. The metal-work makes reference to the site’s industrial past, while the ceramic tiles aresourced from Jingdezhen, a place that has been producing porcelain for over 1,000 years.

产自景德镇的釉面瓷砖

Glazed ceramic tiles sourced from Jingdezhen

阿尔多·罗西（Aldo Rossi）在他的开创性著作《城市建筑学》（The Architecture of the City）中解释了记忆是如何附着于建造环境中的空间结构。随着时间的推移，部分原有结构逐渐被现代化的建造所取代，并重绘了城市的画布，而新建造物也逐渐成为城市集体记忆的一部分。

Aldo Rossi explained in his seminal work The Architecture of the City how memory attaches itself to spatial structures within the built environment. Through time these structures are replaced by modern artifacts which re-write upon the canvas of the city, and thus new artifacts become part of the collective memory of the city.

如恩定制的展示柜

Customized showcases by Neri&Hu

在很大程度上，广东道仍然是香港奢侈品零售的代名词。然而，随着品牌的不断更替及行业竞争，这里变得愈发嘈杂与浮躁。如恩使用纯手工悉心打磨的立面材料，凸显了材质本身的天然属性，为这条街道注入了一股平静与优雅之力。

In many ways, Canton Road is still synonymouswith luxury retail in Hong Kong; over decades, however, with a constant rotation of tenants and their endless competition for attention, it has become increasingly difficult to filter through the chaos. Neri&Hu introduces a calm and elegant presence to the storefront condition through the use of authentic crafted materials, whose natural qualities are highlighted by their placement and detailing.

细节 Details

定制的手工陶瓷瓷砖，以精心挑选的深蓝色上釉，镶嵌在铜质框架中。细节精美的材料交织在一起，将Piaget伯爵的品牌DNA注入其在广东道上的新居所中。
Custom-shaped handmade ceramic tiles, glazed in nuanced shades of deep blue, are framed in bronze. The combination of materials woven together in refined detail injects Piaget's DNA into its new home on Canton Road.

细节 Details

正如古时的市政纪念碑，该项目通过类似的方法强化了建筑最初的概念——城市文化、人类文明共同遗产与价值的象征。
Much like civic monuments of ancient times, this approach reinforces the notion of architecture as a cultural symbol for the city and a mirror to our shared heritage and values.

项目概况

地点：中国香港九龙尖沙咀广东道17号

完成时间：2023年 2月

业主：PIAGET伯爵

项目内容：建筑、产品设计   

主创建筑师：郭锡恩，胡如珊

主持协理：Lara de Pedro Ubierna

设计团队：陈仁扬，吉超，张微粒，Nicolas Fardet

建筑设计：如恩设计研究室

室内设计：Studioparisien

顾问

设计管理：雷怡设计有限公司

灯光：Voyons Voir Lighting Design

施工方

幕墙施工：联合建造有限公司

陶瓷：SEED 赛德艺术瓷材

钢施工：上海巨诺实业有限公司

木制品施工：京木国际有限公司

摄影：Kevin Mak

Project profile

Site Address: 17 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong

Date of Completion: February, 2023

Client: Piaget

Project Type: Architecture, Product design

Partners-in-charge: Lyndon Neri, Rossana Hu

Associate-in-charge: Lara de Pedro Ubierna

Design team: Ren Tan, Ji Chao, Weili Zhang, Nicolas Fardet

Architecture design: Neri&Hu Design and Research Office

Interior design: Studioparisien

Consultants

Design Management: Lui Design

Lighting: Voyons Voir Lighting Design

Contractors

Façade Contractor: United Engineering Ltd

Ceramic Construction: Jingdezhen seed new materials technology Co. Ltd

Steel Construction: Huge Promise Industry Co. Ltd Shanghai

Millwork Construction: Kingwood International Enterprises Ltd

Photographer: Kevin Mak