Aesop Serrano
A place of encounter.
相遇的地方。

On Calle Claudio Coello, in the heart of Madrid’s vivacious Salamanca district, Aesop has opened its first Spanish signature store. Created in collaboration with Ciszak Dalmas Ferrari, the space honours the city’s artistic heritage, cultural eclecticism, and public spaces that prioritise social exchange.
在马德里热闹的萨拉曼卡(Salamanca)区中心的Calle Claudio Coello，伊索(Aesop)开设了第一家西班牙招牌店。这个空间是与Ciszak Dalmas Ferrari合作设计的，它体现了城市的艺术遗产、文化折衷主义，以及优先考虑社会交流的公共空间。

Following Aesop’s customary attitude of architectural restraint, the 1923 building’s neoclassical façade has been preserved, along with its history of residential use and mid-twentieth-century commercial transformation. An in-built system in the front window diffuses Aesop’s aromas into the street, awakening the olfactory sense of passers-by. Product testers in the portico serve as a prologue to the warm-hued interior, where soft arches and decorative tiling evoke Madrid’s Moorish legacy and neo-Mudéjar architecture. A convivial basin of red Spanish travertine embraces two central columns and becomes the focal point for all interactions.
遵循伊索一贯的建筑克制态度，这座1923年建筑的新古典主义立面连同其住宅使用和20世纪中期商业改造的历史都被保留了下来。前窗的内置系统将伊索寓言的香气散发到街道上，唤醒路人的嗅觉。门廊里的产品测试员是暖色调室内的序幕，柔和的拱门和装饰瓷砖让人想起马德里的摩尔遗产和neo-Mudéjar建筑。红色的西班牙石灰华盆地包含两个中心柱，成为所有互动的焦点。

At the back of the room hangs a large macramé tapestry woven by María Asunción Raventós in the 1970s; its weighty, layered textures playing with visitors’ perception of volume.
房间的后面挂着一幅由玛丽亚·亚松西翁·拉文托斯（María Asunción Raventós）于1970年代织成的大型macramé挂毯；其厚重、分层的纹理与游客对体积的感知相匹配。

Here, customers can explore and select from a complete range of skin, hair and body care products, distinguished by botanical and laboratory-generated ingredients of the highest quality. The store’s trained consultants are able to offer advice about products best suited to individual needs.
在这里，客户可以探索和选择全系列的皮肤、头发和身体护理产品，以植物和实验室生产的最高质量成分为特色。该店训练有素的顾问能够就最适合个人需求的产品提供建议。

Title: AESOP SIGNATURE STORE
Architects: Ciszak Dalmas / Matteo Ferrari
Location: Calle Claudio Coello 51, 28001 Madrid, Spain
Floor Area: 100 m2
Completion: 06/2022
Photo: Romaine La Prade

Aesop Serrano
A place of encounter.
相遇的地方。

On Calle Claudio Coello, in the heart of Madrid’s vivacious Salamanca district, Aesop has opened its first Spanish signature store. Created in collaboration with Ciszak Dalmas Ferrari, the space honours the city’s artistic heritage, cultural eclecticism, and public spaces that prioritise social exchange.
在马德里热闹的萨拉曼卡(Salamanca)区中心的Calle Claudio Coello，伊索(Aesop)开设了第一家西班牙招牌店。这个空间是与Ciszak Dalmas Ferrari合作设计的，它体现了城市的艺术遗产、文化折衷主义，以及优先考虑社会交流的公共空间。

Following Aesop’s customary attitude of architectural restraint, the 1923 building’s neoclassical façade has been preserved, along with its history of residential use and mid-twentieth-century commercial transformation. An in-built system in the front window diffuses Aesop’s aromas into the street, awakening the olfactory sense of passers-by. Product testers in the portico serve as a prologue to the warm-hued interior, where soft arches and decorative tiling evoke Madrid’s Moorish legacy and neo-Mudéjar architecture. A convivial basin of red Spanish travertine embraces two central columns and becomes the focal point for all interactions.
遵循伊索一贯的建筑克制态度，这座1923年建筑的新古典主义立面连同其住宅使用和20世纪中期商业改造的历史都被保留了下来。前窗的内置系统将伊索寓言的香气散发到街道上，唤醒路人的嗅觉。门廊里的产品测试员是暖色调室内的序幕，柔和的拱门和装饰瓷砖让人想起马德里的摩尔遗产和neo-Mudéjar建筑。红色的西班牙石灰华盆地包含两个中心柱，成为所有互动的焦点。

At the back of the room hangs a large macramé tapestry woven by María Asunción Raventós in the 1970s; its weighty, layered textures playing with visitors’ perception of volume.
房间的后面挂着一幅由玛丽亚·亚松西翁·拉文托斯（María Asunción Raventós）于1970年代织成的大型macramé挂毯；其厚重、分层的纹理与游客对体积的感知相匹配。

Here, customers can explore and select from a complete range of skin, hair and body care products, distinguished by botanical and laboratory-generated ingredients of the highest quality. The store’s trained consultants are able to offer advice about products best suited to individual needs.
在这里，客户可以探索和选择全系列的皮肤、头发和身体护理产品，以植物和实验室生产的最高质量成分为特色。该店训练有素的顾问能够就最适合个人需求的产品提供建议。

Title: AESOP SIGNATURE STORE
Architects: Ciszak Dalmas / Matteo Ferrari
Location: Calle Claudio Coello 51, 28001 Madrid, Spain
Floor Area: 100 m2
Completion: 06/2022
Photo: Romaine La Prade